Velier
Founded in 1947 in Genoa, Italy, Velier has become one of the most influential names in the world of premium spirits, particularly renowned for its rare and collectible rums. Originally an importer and distributor of wines and spirits, the company underwent a major transformation in the 1980s when Italian rum expert Luca Gargano joined and reshaped Velier into a global authority in fine spirits selection.
Velier gained international recognition for its independent bottlings, especially of Caribbean rums from legendary distilleries such as Caroni, Hampden and Foursquare. The company is known for its strict philosophy: full transparency, additive-free bottling and a strong focus on tropical ageing.
Through projects like the Habitation Velier range, Velier highlights the unique distillation styles of the world’s greatest rum distilleries. Today, Velier bottles are highly sought after by collectors and enthusiasts, often produced in extremely limited quantities and celebrated for their authenticity and intensity.