Sir Davis – American Prestige Whiskey, Between Heritage and Innovation

Sir Davis is an American whiskey launched in 2024, born from a collaboration between Beyoncé Knowles-Carter and Moët Hennessy. The brand pays tribute to Davis Hogue, Beyoncé’s great-grandfather, farmer and moonshiner during the Prohibition era.

It features a bold mash bill of 51% rye and 49% malted barley, a distinctive blend in the American whiskey landscape.  The whiskey is first aged in American oak barrels, then finished in Pedro Ximénez sherry casks, adding depth and complexity. 

Sir Davis is bottled at 44% ABV (88 proof), non-chill-filtered to preserve texture and body. The blending, finishing, and bottling take place in Texas, Beyoncé’s home state, reinforcing the personal connection. 

Tasting Profile:

Nose: Spicy notes of clove, cinnamon, ginger; candied orange peel; dried fruit; a sherry-inspired sweetness. 
Palate: Rich entry with caramel and toffee, followed by rye spice, malted barley, biscuit or grain notes. Balanced and refined. 
Finish: Long, smooth, warm, with honeyed tones, dried fruit, wood, and a lingering sweetness.

Sir Davis is more than a whiskey — it’s a project of redefining American whiskey norms, combining tradition, innovation, and identity. With its elegant packaging (ribbed bottle, horse emblem), refined flavor profile, and strong narrative, it’s positioned in the premium segment for both connoisseurs and adventurers curious about something new.